
Are you ready to dive into the vibrant energy of summer? The Seocho Music and Art Festival 2024 in Seoul promises an unforgettable experience filled with art, music, and cultural activities. Whether you’re an art enthusiast, a music lover, or simply looking for a fun weekend, this festival has something for everyone. Read on to discover what to expect, when and where it takes place, and how to prepare for this exciting event.
What is the Seocho Music and Art Festival?
The Seocho Music and Art Festival is a vibrant summer event in Seocho, Seoul, that started in 2023. This festival celebrates the energetic spirit of youth with a variety of programs, including music concerts, exhibitions, youth talk shows, and street performances. In 2024, it will transform the Seoul Express Bus Terminal Plaza into a cultural and artistic hub for two days.
What to Expect
The festival features three main zones:
Art Zone: Experience diverse exhibitions and enjoy a circus show by a renowned circus team.
Camping Zone: Engage in activities across four themed buses—Giraffe Bus, Photo Bus, Lucky Bus, and Seed Bus. Create custom t-shirts, print and frame photos, write your dreams on a sketch bus, and make seed bombs to help the environment.
Music Zone: Enjoy live performances by popular artists. On June 8th, the opening ceremony starts at 7 PM, featuring artists like Shin Hyun-hee, Be’O, and Lee Moo-jin. On June 9th, enjoy performances by Korean Arts Brass, baritone Jung Gun-woo, and pop soprano Park Hye-sun.
How to Prepare
To make the most of your festival experience, follow these tips:
Follow the Festival’s Instagram(@smnafestival): Stay updated with the latest festival schedule.
Be Early for Popular Events: For the Music Zone, arrive early. The queue opens at 16:30 on June 8th. Wristbands are distributed on a first-come, first-served basis.
Keep Your Seat: Once seated at the Music Zone, do not leave your spot unattended to avoid it being given to someone else.
Secure Your Wristband: The wristband is necessary for re-entry to the Music Zone; do not lose or damage it.
Tips for Enjoying the Festival
1. Know the Layout: Familiarize yourself with the festival map to locate different zones and points of interest.

Map of Festival Site
2. Prepare for the Weather: June can be hot, so dress comfortably and stay hydrated.
3. Engage in Activities: Each zone offers unique experiences, so take part in as many as you can.
How to Get There
The festival is held at the Seoul Express Bus Terminal Plaza, which is conveniently located right outside Exit 1 of the Express Bus Terminal Station or Exit G9 of GoTo Mall.
Seoul Express Bus Terminal Plaza
Event Details
When | June 8th – June 9th, 2024 |
Where | Seoul Express Bus Terimnal Plaza |
Price | Free*Certain programs may incur fees |
Inquiries | Homepage: SMAF 2024Instagram: @smnafestival |