Discover the Magic of Gwanghwamun Market: A Festive Winter Wonderland
If you find yourself in Seoul this winter, there’s one festive gem you don’t want to miss; Gwanghwamun Market! Combining the twinkling Christmas holiday charm, local culture, and the vibrancy of Korean markets, this winter wonderland is the perfect stop for traveling foreigners looking to immerse themselves in Seoul’s seasonal magic.
Gwanghwamun Market is part of the Seoul Winter Festa. Click here to explore other exciting events happening during the festival.
What is the Gwanghwamun Market about?
Gwanghwamun Market is a Christmas-themed winter market held annually at Gwanghwamun Square, the heart of Seoul. Running from December 13, 2024, to January 5, 2025, the market transforms the iconic square into a festive village brimming with lights, stalls, and seasonal cheer.
The market is part of Seoul’s efforts to promote winter tourism and support local businesses. It is also often held alongside the Seoul Lantern Festival, which illuminates the city with stunning lantern displays.
What to Expect
A Magical Christmas Village
The market’s centerpiece is a giant Christmas tree surrounded by vibrant booths and festive décor. Perfect for families, the market includes a Santa Village where kids (and adults!) can enjoy festive activities and take photos in a village that looks like it just came out of a holiday storybook!
2. Local Artisans & Unique Finds
Explore handmade crafts, winter-themed souvenirs, and artisanal gifts. You’ll find everything from Christmas candles and ornaments to local artworks such as jewelry and scarves. It’s an excellent spot for picking up one-of-a-kind gifts to bring back home.
3. Delicious Winter Treats
No festival is complete without food! Indulge in seasonal snacks like hotteok (sweet Korean pancakes), tteokbokki (spicy rice cakes), roasted chestnuts, and warm drinks to keep the cold at bay.
4. Fun Activities and Events
Make your visit extra special by participating in exciting events happening throughout the market:
– Survey Event: Look for banners around the market and scan the QR code to participate in a quick survey. As a reward, you’ll receive a charming Christmas notebook.
– Stamp Tour: Explore the festival grounds and collect stamps at designated spots. Complete the stamp tour to receive a festive Christmas stocking!
Tips for Attending the Festival
1. Dress Warmly: Seoul’s winters can be chilly, so layer up to enjoy the market comfortably. A plus tip: don’t forget some mittens – your hands might freeze from snapping all those photos of the magical village.
2. Bring Cash: While many stalls accept cards, smaller verndors may prefer cash.
3. Combine Your Visit: Gwanghwamun Market is held right at the center of Gwanghwamun Square, which is close to Gyeongbokgung Palace, Bukchon Hanok Village, or the trendy shopping area of Insadong. You could also stroll through the Seoul Lantern Festival or head to Cheonggyecheon Stream for its winter light displays. Explore nearby attractions for a full day of winter fun.
4. Try Local Snacks: Don’t miss out on Korean winter street food – it’s afforable and delicious!
Festival Sitemap
How to Get There
The festival is held at Gwanghwamun Square. It is centrally located and very accessible via Seoul’s public transportation system.
By Subway:
Take Line 5 to Gwanghwamun Station and exit through Exit 2 or Exit 3. The market is right outside the station.
Alternatively, you can take Line 1 to Jonggak Station (Exit 3) and enjoy a short walk to the square.
By Bus: Many buses stop at Gwanghwamun Square. Look for routes that include the Gwanghwamun Station stop.
From Incheon Airport: Take the Airport Limousine Bus to Gwanghwamun, or use the AREX train to Seoul Station and transfer to Line 5.
Gwanghwamun Square (광화문 광장)
Event Details
When | December 13th, 2024 – January 5th, 2025 Mon – Thur 17:30 – 21:30 / Fri – Sun 18:00 – 22:00 |
Where | Gwanghwamun Square (광화문광장) |
Price | Free *Certain programs may incur fees |
Inquiries | Homepage: Seoul Culture Portal |
